Helping Good Businesses Become Great

Our Brands

Spend Wise

Spend Wise helps businesses make smarter technology purchasing decisions.

We specialize in technology procurement and vendor assessment, acting as a trusted advisor to ensure our clients invest in the right solutions at the best value. By analyzing current technology spend, we identify overlaps, inefficiencies, and opportunities for consolidation or cost reduction.

Whether you’re evaluating new solutions or optimizing existing contracts, Spend Wise ensures your technology investments align with your business goals. Our vendor-neutral approach means we’re focused solely on what’s best for our clients.

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Team Opti

Team Opti helps business leaders achieve clarity, confidence, and operational excellence.

We specialize in strategic planning, operational improvement, and leadership development, helping organizations build stronger, more scalable businesses. Our consulting engagements focus on aligning daily operations with long-term goals, enhancing profitability, and fostering accountable, high-performing teams.

With decades of real-world business ownership and advisory experience, Team Opti serves as a trusted guide for companies ready to reach their next level of success.

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Core Strengths

Our expertise spans both strategic consulting for technology businesses and hands-on advisory support for organizations seeking to optimize their technology investments.

Strategic Business Planning and Growth Advisory

Consultative Sales Process Design and Enablement

Operational Efficiency and Process Optimization

Technology Stack and Tool Implementation

Leadership Development and Team Accountability Coaching

Profitability Analysis and Client Value Enhancement

About Jay

After nearly 30 years in the technology industry, including building, scaling, and ultimately selling a thriving IT services business, Jay Dixon knows firsthand what it takes to lead a company through every stage of growth.

Throughout his career, he has served as a consultant, advisor, board member, and trusted sounding board for MSPs, technology vendors, and distributors across the industry.

Today, Jay helps business leaders grow with greater clarity, confidence, and purpose. His work is rooted in real-world experience, making him a guide that businesses trust when the stakes are high and the goals are even higher.

"Jay is known for his ability to see the big picture, ask the right questions, and help leaders navigate obstacles in their way. He doesn’t just give advice. He challenges assumptions, inspires clarity, and builds momentum."

-Stuart Gilly

Managing Partner @ Trility Partners

"Jay is an entrepreneur and a successful person. He started and sold a business and has now started a new one. I met Jay several years ago at a TD SYNNEX SMB Roadshow in New Orleans and our relationship blossomed form there. Jay is very knowledgeable about the MSP world with a ton of business operations knowledge and technical knowledge. Jay has always been a valuable partner to us and is always eager to help out when and where he can. Thanks Jay!

Jay is also a member of the TD SYNNEX MSP Advisory Council and Community Solv and is a very active participant. He is a thought leader, gives great feedback, ideas, and opinions. He is quick to help with his fellow peers in the MSP industry and to partner with them when there is an opportunity.

-John Phillips

Senior Vice President, SMB and MSP Sales @ TD Synnex

"I have worked with Jay at multiple companies since 1996. Jay is one of those rare IT talents who has chameleon-like abilities to solve every problem, even the ones he has never encountered previously. Over the years, Jay has successfully built and sold several businesses, possessing a golden touch when it comes to both innovation and leadership. Given the opportunity, I would gladly work with Jay again."

-John Hains

Associate Director Network Operations @ Verizon